Which statement is true regarding brand-name drugs?

• A. They are always cheaper than generic drugs
• B. They are marketed under specific trade identities
• C. They have more side effects compared to generics
• D. They can only be prescribed by specialist doctors

Answer: (B)

Brand-name drugs are typically marketed under specific trade identities, which differentiates them from generic drugs that have the same active ingredients but are sold under their chemical or non-proprietary names. The branding often reflects the manufacturer's name or a unique name the company gives to the drug, making it easier for consumers and healthcare providers to recognize and prescribe them. This is a key aspect of pharmaceuticals, as branding can also influence consumer perception and choice.

In contrast, the other options fall short of accuracy. For example, brand-name drugs are generally more expensive than their generic counterparts, as generics benefit from not having to cover the costs of initial research and marketing. Furthermore, brand-name drugs do not inherently have more side effects; side effects are related to the drug's formulation rather than whether it is a brand or generic. Lastly, there is no restriction requiring that brand-name drugs can only be prescribed by specialists; any qualified healthcare provider can prescribe them.